Praise for Tipping Sacred Cows

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A rigorous, thoughtful book.
— Publisher's Weekly
Breeden’s book offers practical advice on how to tame each of the sacred cows he sees as blocking people’s best performance.
— Fortune
Breeden reveals how leaders, and anyone in the workplace, can overcome dangerous behaviors that are most often viewed as virtues.
— Inc.
Breeden looks at the dark side of lauded traits including collaboration, creativity, and preparation and shows how they can turn into time-wasting behaviors that imperil your business’s success.
— Forbes
This is a thoughtful book, which prods us to look at these vital aspects of our working lives and determine when we may be taking a wrong turn even if our intentions are noble.
— Toronto Globe & Mail

Praise for Jake's Speaking and Training

Jake was my professor during a Duke CE executive program. Working with him is transformational. He is a brilliant professor and coach who quickly earns the respect of all around him. He has that rare gift of being able to capture the attention of the audience and to maintain it engaged. Jake is an inspirational educator who succeeds in getting the best out of the people who attend his classes. I have no hesitation in recommending Jake’s courses to anyone, they are top-notch quality and his lessons remain with you for life.
— Giuseppe Vitulano, Regional Head of Sales, Southern Europe and Emerging Markets, Google
I attended a training class taught by Jake this week, and it was one of the best executive education classes I have attended. Jake is engaging, knowledge, and able to articulate complex ideas in easy to digest and entertaining ways. He strikes the right balance between lecture and applied exercises. Jake also provides a great context for the learning, incorporating both the historical perspective and bleeding edge business thinkers into his lectures. I’m taking another class with Jake this summer and I’m very much looking forward to it.
— Jennifer D. Dubow, Global Inside Sales Social Business Transformation Leader, IBM
Jake has held two one week long trainings for my graduate intake year at Microsoft. His sessions were inspiring and thought provoking, he taught us vital skills that we all needed in our day to day jobs. Jake has a gift of holding a crowd’s attention, sharing stories and insights to help illustrate theoretical concepts. Jake’s workshops are very well regarded and he is a well respected thought leader within the graduate community.
— Holly Howson, Sales and Trading Analyst, Citi
Jake was our instructor for the Google Business Academy and did a phenomenal job. Excellent story teller, well versed on the subject matter and overall a pleasure to be around. I’d highly recommend Jake for future learning opportunities.
— Matt Rogers, Head of Industry - Large Customer Sales, Google
Jake is a great facilitator, communicator and coach. He is creative in his approach to the classroom, maintaining a lively pace and an engaged audience. I found the use of his own experiences in relating theory to real-life business examples fascinating and memorable. Really enjoyable and highly recommended!
— Mark Barry, Head of Sales - Retail, Media & Technology, Google